Examining the applicability of the Information-Motivation-Behavior skills model of HIV preventive behavior in Uganda

Ybarra, Michele & Kiwanuka, Julius.(2009, April). Examining the Applicability of the Information-Motivation-Behavior Skills Model
of HIV Preventive Behavior in Uganda. Presented at the World Public Health Association Conference, Istanbul, Turkey.

Summary:

For both ever had sex and condom use:

• Motivation (i.e., subjective norms and behavioral intentions) is related to behavioral skills

• Subjective norms are related to HIV preventive behavior

• HIV preventive information does not predict the outcome in either case.

• Why? Maybe because it seems to be low over all:

     - 46% of participants answered 50% or less of the items correctly;

     - 93% answered 75% or less of the items correctly.

For ever had sex only:

• Health is negatively related to ever having sex.

• None of the other co-variates (self-esteem, future orientation,social support) are related to either outcome

Motivation and Behavioral skills (the M and B of IMB) do appear to be important in predicting HIV preventive behavior.

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